Weaver joins the Conference from Illinois State University Athletics, where she served as Assistant Director, Social Media Strategy & Content, leading brand development and content strategy across the department's platforms — including digital storytelling throughout the Redbirds football program's run to the NCAA Division I FCS National Championship and audience growth exceeding 350% since taking on the role. She also previously held positions with FC Dallas and Dallas Baptist University Athletics (a media relations/communications role with DBU), and holds a Master's degree in Sports Communication from Dallas Baptist University and a Bachelor's in Public Relations from Missouri State University.
At the MVC, Weaver will set the creative and brand direction for the Conference's digital presence, overseeing platform strategy across Facebook, X, TikTok, and Instagram, and leading content for major Conference moments. She will also play a lead role in the Conference's Arch Madness campaign, working alongside the Coordinator of Community Relations on shared championship content initiatives including the tournament's digital hub, media day coverage, and storytelling across Conference platforms.