The Missouri Valley Conference and From Now On have announced a partnership to provide a mobile app fan engagement platform to enhance the fan experience for the league’s men’s and women’s basketball tournaments.
The State Farm MVC Men's Basketball Championship – affectionately known as Arch Madness - continues to be a spectacular showcase for the league, now in its 29th year in the Gateway City. The 2019 tournament is March 7-10 in St. Louis at Enterprise Center. The MVC Women’s Championship, tagged “Hoops in the Heartland,” will compete in Moline, Ill., for the fourth time in 2019 as part of a multi-year agreement to conduct the league’s post-season tournament at a neutral site in the Quad Cities. The tournament will tip-off March 14-17 at TaxSlayer Center.
“Fan engagement and providing real-time updates and promotions were two key elements in partnering with From Now On to provide a Fan App for Arch and Hoops,” says Assistant Commissioner Mason Glick. “I’ve been looking for a solution to enhance our fan guide for the last few years and the FanX platform checks all the boxes.”
“Valley fans travel from all over the country and we hope they’ll use the Fan Apps as their guide for the weekends in St. Louis and Moline” Glick said. “The Fan Apps are designed to provide team and event information, as well as other special events and promotions for each tournament.”
“The annual Missouri Valley Conference Arch Madness & Hoops in the Heartland tournaments are two of the premier events in all of college basketball,” adds Sue Thaden, CEO of From Now On. “We are so excited to be partnering with the MVC to develop an even deeper fan experience at each of these events in 2019 and beyond!”
Heading to the MVC Men's or Women’s Basketball Championship?
Download the Arch Madness app here:
https://archmadness.app.link/launch
Download the Hoops in the Heartland app here:
https://hoopsintheheartland.app.link/launch
ABOUT FROM NOW ON
At From Now On, our focus is on facilitating anytime, anywhere fan engagement through mobile technology. We built our flagship FanX™ Mobile Fan Engagement Platform to help our growing roster of 65+ partners at schools, teams, leagues, tournaments and events throughout the sports industry deliver personalized experiences to fans at the game, on the go and throughout the offseason. Born from the Innovation Lab of sister company
Client Resources Inc., our team is driven by the belief that a robust mobile strategy optimizes communication with fans and cultivates analytics that help organizations make data-driven decisions. From Now On is about a commitment to a journey, to grow and make every experience count for our partners and their customers. It’s about bridging the gap from what was possible, to what is happening. Learn more at
www.from-now-on.com or follow us on
Twitter or
Instagram @FromNowOnExp.
ABOUT THE MISSOURI VALLEY CONFERENCE
The Missouri Valley Conference, the nation’s second-oldest NCAA Division I conference, continues to be a leader in college athletics and is one of the nation’s most progressive conferences, celebrating its 112th season in 2018-19. League members have worked together to focus on common goals and objectives, placing a high value on league harmony, while continuing to invest in athletic programs to compete at the highest level. League members for basketball include Bradley, Drake, Evansville, Illinois State, Indiana State, Loyola Chicago, Missouri State, UNI, Southern Illinois, and Valparaiso.